Founder Playbook
Distribution
“I spend 1 hour a day marketing I post the videos same day I usually don't schedule them far out just because I can iterate way faster... I run three Instagram accounts to split up my videos because I want to try and spread all of them out by at least 3 or 4 hours I don't want the algorithm to think I'm spamming it.”
Post Same-Day Instead Of Batching So You Can Iterate On Winning Formats In Real Time
Jack refuses to batch a month of content because daily posting lets him iterate on what's working that week instead of locking in a dead template. He splits volume across 3 IG accounts with 3-4 hour gaps and never reuses the same video+metadata, since modern algorithms now detect duplicate uploads.
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Jack Ficks
Curiosity Quench & PostBridge$10K/month from 2 apps
Starter Story
I Built a $10K/Month App from My Mom’s Basement· 10:38