“My process is actually pure chaos. I basically jump into my code editor, I bring up ChatGPT or something similar and I just start asking how I should go about building the thing. And in terms of landing page I have just used like a boilerplate and I have made very small improvements. I'd go back and edit one section at a time usually and just make it a little bit better week over week.”

Start From A Boilerplate And Refine One Landing-Page Section Per Week

Jack doesn't design — he starts from a boilerplate (ShipFast) and ships immediately, then improves one landing-page section per week. Build velocity comes from accepting 'pure chaos' early and refining incrementally instead of polishing before launch. The site gets better one block at a time while real users are already arriving.