“write and send a pitch or an offer to the connectors Go very personalized Do a lot of research about them Reference things about them and essentially do even like a long Loom video or reference again like some of their work closing one affiliate you get a lot of value”

Use Deep Personalization When Recruiting High-Value Connector Affiliates

When the target is a connector with hundreds of warm leads behind them, the ROI on deeply personalized outreach — custom Loom videos, references to their specific work — is massive compared to generic cold email. Treating affiliate recruitment like a high-ticket sale unlocks distribution that no SEO or ad spend could match at the same cost.