“If they completely sign a client they onboard them and they set them up on online s uh they get 30% commission for a lifetime and if they just refer them then that's 20%”

Pay Connectors Lifetime Commissions to Align Their Incentives With Yours

By giving Upwork coaches a lifetime financial incentive to fully onboard new customers, Ivan aligned the affiliate's economic interest with proper user setup. A customer who's correctly configured from day one is far less likely to churn, and tiering commissions by onboarding depth turns distribution partners into de-facto customer success reps.