“most of our growth came from actually just two upper coaches For the first one one of our beta users had actually worked with one of them and he made the recommendation and intro and all I had to do was just demo the product He was blown away basically at what we've built and he started referring every client since then”

Lock In Affiliate Distribution Partners Before Going Wide at Launch

Lancer hit $10K MRR within its fourth month largely because two Upwork coaches were already primed to refer customers at launch. Having distribution partners locked in before going wide meant revenue came in immediately rather than waiting for organic discovery to kick in.