“instead of like going out to them directly using paid ads or cold email at scale I identify the layer above them basically a profile of user who has access to them So basically I call them connectors and essentially convince them to be affiliates in that way”

Find Customers by Targeting the People Who Already Own Your Audience

Rather than spending years growing a social following or burning budget on ads, Ivan found people who already had trust and access to his ideal customers. Converting a single connector into an affiliate was one high-leverage sales call instead of hundreds of individual ones. Two Upwork coaches alone drove Lancer to $10K/month.