“On Upwork you can find your ICP very perfectly because it's all public you know like it's a public marketplace for talent And I would say every platform which has a huge user base is something that you can automate and build something on top of”

Target Platforms Where Your ICP Is Already Publicly Identifiable

Public platforms like Upwork make audience targeting extremely precise because the ideal customer profile is visible and searchable without any paid acquisition. Building a product on top of an existing platform lets you sidestep the cold-start problem by tapping into an already-aggregated, self-selecting audience.