“we initially built as an internal tool and it crushed for us Then we did a beta test where I invited several friends which are also agency owners as well And when they both closed like between them three five figure clients within two weeks of using the tool I really thought we really had something here”

Build an Internal Tool First to Validate Before Going Public

Ivan validated Lancer by using it inside his own agency before showing it to anyone else. A small beta with trusted peers who quickly landed real clients gave him undeniable proof of value, removing the guesswork before committing to a full product launch.