“Specializing in a vertical where you're going to be talked about it's easy to get to $1 to $2 million in Revenue doing that.”

Dominate a Niche Vertical Instead of Competing in a Commodity Market

Ian receives ten cold outreach emails a day from competing offshoring companies, illustrating how saturated the broad market is. His counter-advice is hyper-specialization: own one category — video editing, CAD for architecture firms, illustration — and become the name people mention when that niche comes up. This positions the business as the obvious referral rather than one undifferentiated option among dozens.