“within days I came up with the idea for starter story a platform where you could see how regular people like you and me built businesses that changed their lives exactly how they found their ideas exactly how they launched and exactly how they got customers”

Position The Product On A Specific Reader Promise, Not A Generic Category

Pat positioned Starter Story around a specific reader promise: see exactly how regular people found ideas, launched, and got customers. That clarity of audience and content angle is what made it the product only he could build.