“Hours 5 to 12 I started using Cursor to build out the core features. From there I spent hours 13 to 20 testing bugs and iterating. At hours 21 to 30 I thought I would spend a lot of time polishing the UI. Hours 31 to 40 edge cases. Hours 41 to 48 demo prep.”

Plan the 48-hour MVP hour-by-hour, not as a vague "I will build this weekend"

Rather than a vague 48-hour ship goal, Hassam allocated specific hour blocks: 0-4 mapping the partner's SOPs, 5-12 core features in Cursor, 13-20 bug testing, 21-30 branded UI polish, 31-40 edge cases, 41-48 demo recording. The schedule forced shipping over polishing and made the demo deadline binding.