“weekly active subscribers because we have a Cadence in there that someone is coming and doing this event... Cadence action Revenue so weekly active or this could be listening or this could be reading.”

North Star Metric = Weekly Active Subscribers — Cadence + Action + Revenue in One Number

Hannah's preferred North Star for subscription apps combines three signals: a time cadence (weekly/monthly), a core product action (listening, reading, booking), and a revenue gate (subscriber). Pure revenue metrics hide churn. Pure engagement metrics ignore monetization. Weekly active subscribers surfaces both — and tells you whether your hard-activated users are staying active enough to renew.