“people who completed actually six stories who hadn't taken out a trial would then take out a trial and convert 2x better to paid from that trial than people who hadn't for example.”

Users Who Hit the Core-Action Threshold Before Trial Convert 2x Better to Paid

Users who reached the hard-activation threshold (six stories) before or without starting a trial converted to paid subscribers at twice the rate of those who hadn't. The implication: your onboarding should prioritize getting users to their aha moment before — or alongside — the trial prompt, not instead of it. The trial prompt can coexist; the core value experience is what makes it stick.