“when you're running on Android at the moment there aren't these kind of rules... you don't have to get this 120 plus installs per day so if you have a lower budget it can actually be good to test on a platform like that.”

Test on Android First When Budget Is Low — No 120-Installs-Per-Day Constraint

iOS requires 120+ installs per day per campaign to generate reliable SKAdNetwork postbacks for post-install event optimization. Android has no equivalent constraint — just 50 conversions a week for Meta, or 10 per day for Google. For early-stage apps or those with limited budgets, starting creative and messaging tests on Android is a legitimate shortcut that preserves iOS budget for scaling once winners are found.