“to optimize any campaign or any adset you need to get 50 conversions a week in your first seven days of launching so that's your first hurdle can I get my 50 conversions in a week firstly.”

Scale Paid UA in Funnel Stages — Installs First, Then Push Deeper as Volume Allows

Hannah's framework for scaling performance marketing: start by optimizing for app installs only. The algorithm needs 50 conversions in the first 7 days to learn. Once install volume is stable, duplicate the campaign and optimize for sign-up, then trial, then a custom engagement event. Jumping to deep-funnel optimization before hitting volume thresholds means paying for learning you cannot use.