“I had only like $1,000 left and I didn't want to go work on like shitty jobs like I did for I don't know six or seven years to pay like for everything else. My girlfriend I remember she was paying the rent, she didn't believe in me anymore. An unfair advantage I would say that you can have when you launch a company is if you're among the target audience of what you're building, because if you're using your product daily then the pace at which you improve the product is 100 times better.”

Bootstrap From $1,000 By Being Inside Your Own Target Audience

Down to his last $1,000 with his girlfriend covering rent, Guillaume bootstrapped lemlist without outside money. His unfair advantage was being his own target customer, which compounded product quality faster than any cash injection could.