“I use my own products I help people with their campaigns I create like the best content ever I push the content into a community from there I get insights from people who complain about specific things I improve the product I restart using the product but with the improvements making success stories about it with new templates Etc and so on and so forth and this is a gross group we've used to really like Skyrocket the gross”

Run A Closed Growth Loop: Dogfood, Content, Community, Ship

Guillaume's growth engine wasn't a funnel, it was a loop: use product, help users, publish content, push to community, harvest complaints, ship improvements, repeat. Each turn produced new templates and success stories that fueled the next round of content.