“Our first MVP was just two weeks of work. I closed basically the first 100 customers doing live demos and outbound. I did only this. On top of it, the first customers I was onboarding I would tell them you know what, buy the software subscription and I will myself write the campaigns for you, and in exchange I would also ask them if they want to be part of the content I create as success stories.”

Two-Week MVP, Then Close Your First 100 Customers Via Live Demos And Outbound

Guillaume shipped lemlist's first version in two weeks and personally closed the first 100 customers through live demos and outbound. He even wrote their campaigns by hand in exchange for the right to turn them into public success stories.