“I started with like this blue ocean idea because no one was on it. I thought I had like an incredible tech that was going to change the world. In the end it was like too complex and it didn't work out. So now I was like okay red ocean we have tons of competitors but if we have competitors it means that there is always a product market fit.”

Pick A Red Ocean Where Competitors Have Already Proven The Market Pays

Guillaume's first 'blue ocean' bet collapsed when LinkedIn changed one line of code. He pivoted to a crowded red ocean on purpose, reasoning that competitors making money was the cleanest proof of product-market fit.