“I wouldn't want to own ten $1 million apps. I just don't think there's that much leverage in trying to scale things that don't connect to one another — whereas having multiple multi-million dollar apps that are complementary to one another it's much easier for us to add 5 million in revenue to our app.”

App Farms Don't Work — Complementary Multi-Product Does

Greg's experience with building and acquiring additional apps showed that standalone apps in new categories are nearly impossible to grow without an existing funnel. The leverage comes from cross-selling to existing high-intent users — not from operating an unrelated portfolio of small apps.