“Most apps and especially most like consumer apps that are sort of one or two person founded startups shouldn't raise VC. They don't need to. Institutional capital is really not designed very well for that stage.”

Most Consumer Apps Should Never Raise VC

Greg's contrarian take: VC math requires billion-dollar outcomes and that bar is nearly impossible for most consumer apps. Raising VC on good early signals locks the team into a growth rate the business may not be able to sustain — creating pressure that destroys otherwise healthy businesses. Raise only if you truly need it and understand what's behind it.