“When we launched we had like $50,000 in revenue on the first day — I think Gigaom covered us and we were on Hacker News as a top story. It was generating debate and you can't recreate that today — but analogues of that exist on TikTok and Instagram and anyone can go viral for a feature.”

Organic Press and Hacker News Drove $50K on Launch Day

Burner launched at $1.99 paid download and generated $50K on day one purely from organic press and Hacker News. Greg uses this to make a broader point: the channel has changed (now TikTok and Instagram) but the underlying principle — a specific, shareable feature that sparks debate — is still how apps go viral without a paid marketing budget.