“When we sort of pivoted into the burner standalone app… it was like a 10x to 100x level of response from even just friends we were showing this to… started to feel pull from the market instead of having to push yourself into the market.”

Stop Pushing — Wait for the Market to Pull

The shift from Wrangle to Burner happened because potential users stopped saying "my sister would like this" and started saying "I want this." Greg treats that reaction gap as the earliest reliable signal of product-market fit — 10–100x stronger response with essentially the same audience.