“we did some testing in the past if you cut it down to 6 hours or even 12 hours like we double the amount of subscribers from the hook So you know it will be a sizable win Uh a lot of company will take that but but we haven't”

Refuse short-term wins that erode the free experience

Cutting location-history from 2 days to 6 hours doubled subscriber conversion in a clean test — and Life360 refused to ship it. The bar isn't "did this lift conversion?" but "is this feature still useful enough for free users to keep recommending the app?" If a paywall narrows the feature into uselessness, you've taxed your distribution engine to inflate one quarter. Compound that decision 10x and you're a worse product.