“we wanted to replicate that in the app... nothing really really you know failure across the board And and the reason is people my age or or families or older people are not viral You know parents are not viral”

Don't engineer virality your audience can't perform

Life360 ran multiple in-app virality experiments — gift a subscription, share-button flows, refer-a-parent — and all failed. The underlying reason: parents aren't viral creatures, even though parents ARE the buyers. 40% of users discover the app from another parent, but it happens in offline group chats and school pickup lines, not via share buttons. Don't try to recreate offline distribution dynamics inside the app if the buying demographic doesn't act that way digitally.