“While your social media can be a great way to interact with new people, your email list is really where you're building that trust. And what's cool is that when you start emailing people, they will email you back and you start this dialogue.”

Social is the top of funnel — the email list is where trust actually converts

Social platforms are good for first-touch discovery, but weekly emails are where two-way dialogue actually happens and where readers reply with the feedback that shapes the product. That same list becomes the launchpad when it's time to run a pre-sale.