“Set up an email sequence — every single day for seven days start teasing out the benefits… towards that last day really start hitting home this concept of the pre-sale that's launching. Do not give any details away yet — just give a date.”

Run a 7-day pre-launch email sequence with a money-back guarantee

Launch mechanics matter as much as the offer. Seven days of benefit-led teasers, a hard launch date, reminders when the pre-sale closes, full visibility across social, plus a money-back guarantee — that combination is what makes a cold audience actually convert.