“i've gone through dozens and dozens of apps screenshotted every single screen in their app put it all in figma and then use that as a starting point for the brainstorm to like get everyone's creative juices flowing”

Screenshot every competitor app screen into Figma to fuel experiment brainstorms

Before ideating experiments, Musetti builds a comprehensive visual library of competitor onboarding and paywall flows in Figma. This gives the whole brainstorm group a shared frame of reference and surfaces approaches no one on the team would have invented independently. Competitive immersion before ideation consistently raises the ceiling on the experiment list.