“why testing and data are always so powerful over any sort of intuition because you think like ah that's a bad user experience that's gonna turn a lot of people off and you're like yes but also you're showing it to a lot more people right like just like the way that usage decays and interest decays so quickly”

Data beats intuition every time — Burner's best results always surprised the team

Every successful Burner experiment produced a counter-intuitive result: hard paywalls outperform soft ones, more onboarding steps do not hurt, removing friction can reduce conversion. Musetti's throughline is that intuition about UX quality frequently mispredicts revenue outcomes. The only cure is running the test.