“there might be something that's like medium to high opportunity but insanely high complexity and it's going to take months to build right and so at that point is that worth it or is the high like the medium to high opportunity with like a very low lift worth it right like that second option is going to be where you're going to want to start”

Size each experiment opportunity against engineering complexity before committing to the roadmap

Before finalizing the experiment roadmap, Musetti cross-references expected impact with engineering effort. A medium-impact, low-lift experiment will almost always beat a high-impact, high-complexity one on ROI. Starting with quick wins builds a culture of evidence-driven iteration without burning the team on bets that take months to evaluate.