“we also are doing smoke testing so basically showing users burner plus and seeing if they're interested in purchasing before they can actually get it and so then we measure... actually purchase and then you give them the womp paywall like... sorry not ready yet but thanks for your interest coming soon”

Use smoke tests to validate new features before a single line of production code is written

Before building Burner Plus, Musetti surfaced a real purchase CTA to existing users and tracked click-through as a demand signal — anyone who tapped got a 'coming soon' modal. This costs almost nothing and generates real willingness-to-pay data. It is the fastest way to validate whether a premium tier will actually sell.