“Outbrain and Taboola — that's a platform where I spent a lot of time on. It's a performance channel and everyone uses the performance channel, but especially in some markets where the competition is not so high, since you pay for CPC you have so many impressions that it actually becomes stronger than TV.”

Outbrain/Taboola are CPC performance — but in low-competition markets they're cheap TV

Most apps run Outbrain/Taboola as bottom-of-funnel performance, but in low-competition markets the cheap CPCs deliver TV-scale impressions. A startup can build mass recognition without a million-dollar TV budget — the same channel doubles as both performance and brand if you read the impression math.