“Something that they did right is that they invested a lot in having senior people at the beginning. Yes you spend a bit of money on hiring good people, but then everyone knows what they're doing, everyone is super independent.”

Hire senior early — independence beats handholding at 15 people

Paired deliberately over-indexed on senior hires in their first 15 employees rather than stretching budget across more junior staff. The payoff: every hire ships independently without management overhead, which is what actually makes a tiny team feel fast — junior-heavy early teams pay for themselves in coordination cost.