“The first thing I did is I organized a brainstorming session with all the founders and the people that have been there from the beginning... I was using Miro and I looked for a template — brand, this sounds good, let me use this one... it was so good for me to just get the baseline.”

Run a Miro brand workshop with founders before hiring a brand lead

Before hiring a brand director at Paired, Gessica ran a single Miro-template brand workshop with the founders and earliest employees. That baseline clarified the brief for the future hire and identified the small group of stakeholders who'd actually shape brand decisions — keeping the future brand lead unblocked by committee.