“The average realized LTV per download in North America 14 days in is four times the global average at 35 cents compared to 8 cents a multiple that exists both on the App Store as well as on Google Play”

North America LTV Is 4x The Global Average — Focus There First Before Chasing Global Scale

Hard benchmark from RevenueCat's dataset: a North American user is worth four times a global average user in the first 14 days. This shows up consistently across iOS and Android. For any subscription app in early growth, this argues strongly for North America-first before spreading to other markets — the economics are simply more favorable and the data is cleaner. Only after establishing unit economics in NA does geographic expansion typically make sense.