Founder Playbook
Mindset
“the only bet is to like keep trying stuff until something really works and so that would be my takeaway from this is like don't get discouraged...the way subscription works you just double down and you compound into that as long as you can”
Keep Shipping Until Something Cracks, Then Compound It — That's The Whole Game
Even after years of building apps, Jacob observes that the probability of any single thing working remains stubbornly random. The only reliable lever is volume of attempts. Once something does start working, the mechanics of subscriptions — recurring revenue compounding over months and years — mean the returns scale non-linearly. The strategy isn't to predict what works; it's to stay solvent long enough to find it, then double down aggressively.
J
Jacob Eiting
RevenueCatCEO of RevenueCat — subscription infrastructure powering 29K+ apps; co-authored the 2024 State of Subscription Apps report with insights from tens of millions of subscriptions.
Sub Club by RevenueCat
The Future of Subscription Apps (Why We're So Excited For 2024)· 25:27