“figure out how to get attention that should be your final dice roll before you give up on a project is like really try and figure out how can I get attention you're not going to get traction just from background noise on the App Store anymore”

Before You Kill A Project, Take One Last Dice Roll On Getting Attention

Jacob's framework for deciding when to abandon a project: before you quit, make a genuine attempt to generate attention — not passive SEO or a quiet launch, but a deliberate effort to get people talking. Most apps fail not because the product is bad but because nobody knows it exists. The App Store stopped being a discovery engine years ago. A single successful attention play can completely change the trajectory, making it worth one more focused attempt before moving on.