Founder Playbook
Mindset
“subscription fatigue was just a convenient angle that was popular for clicks the economics of it never really shook out if anything apps and software have driven down the costs of the services they provide in the last decade”
Subscription Fatigue Is A Myth — Software Has Actually Driven Down The Real Cost Of Services
The subscription-fatigue narrative gets clicks but doesn't hold up in the data. Jacob points out that inflation-adjusted spend on streaming is lower than cable was — and consumers are getting more content than ever. The same logic applies broadly to mobile apps: developers keep creating more value and prices keep dropping in real terms. This is a narrative you can safely ignore when pricing your own product.
J
Jacob Eiting
RevenueCatCEO of RevenueCat — subscription infrastructure powering 29K+ apps; co-authored the 2024 State of Subscription Apps report with insights from tens of millions of subscriptions.
Sub Club by RevenueCat
The Future of Subscription Apps (Why We're So Excited For 2024)· 4:54