Founder Playbook
Audience
“download to paid in South Korea for Education apps is over 10%...find your Tailwinds find the places you can go where it will be easy for you to succeed and don't waste time...this can be as much as a negative guide of where not to focus”
Find Your Tailwinds: South Korea Education Apps Convert At 10%+ Download-To-Paid
RevenueCat benchmarks reveal enormous variance by geography and category: South Korea education apps convert downloads to paid at over 10%, versus a global median around 1.7%. The strategic implication is to find where your category already has favorable economics and lean in there first, rather than spreading localisation effort evenly across all markets. The same data is equally useful as a stop-list — some countries will never move the needle at your scale.
J
Jacob Eiting
RevenueCatCEO of RevenueCat — subscription infrastructure powering 29K+ apps; co-authored the 2024 State of Subscription Apps report with insights from tens of millions of subscriptions.
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