“over 10% of churned monthly subscribers resubscribe within 12 months...reactivation is a huge part of their growth model...they've already primed they paid once they're very very likely to pay again if you just give them the right pitch”

Over 10% Of Churned Subscribers Resubscribe Within 12 Months — Reactivation Compounds

RevenueCat measured something that surprises most founders: more than 1 in 10 users who cancel come back within a year on their own or with a nudge. The churned user pool grows every month and never shrinks — so the ROI on reactivation compounds over time. Jacob notes Duolingo treats reactivation as a core growth lever. The caveat: don't build win-back infrastructure until you have enough churned users to make it worth the investment.