Founder Playbook

Pricing
I will beat you just by putting a buy button on the first screen by pure law of numbers right and that's sort of the like un-glamorous app design things that you sometimes need to do to actually optimize the business

Just Put A Buy Button On Screen One — Pure Law Of Numbers Beats Elegant Delayed Paywalls

Jacob's brutal truth: no matter how elegant a delayed-paywall strategy sounds — show the product first, earn trust, then convert — the math kills it. Four out of five users never open the app a second time. Showing a trial CTA on screen one, even if it feels pushy, will out-convert a thoughtfully staged paywall simply because it reaches 5x more people.


J
Jacob Eiting
RevenueCatCEO of RevenueCat — subscription infrastructure powering 29K+ apps; co-authored the 2024 State of Subscription Apps report with insights from tens of millions of subscriptions.
Sub Club by RevenueCat
The Future of Subscription Apps (Why We're So Excited For 2024)· 40:00
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