Founder Playbook
Pricing
“if somebody isn't mad at you about your pricing your pricing is wrong right like if you make everybody happy you're definitely under pricing”
If nobody is angry at your price, you are undercharging
Pricing that angers no one signals you have left money on the table and also signals low perceived value. A Mojo user once complained the app should charge more so fewer people would use the top templates, preserving exclusivity. Some price anger is the correct outcome; the skill is choosing which users you price out and why.
F
Francescu Santoni
MojoOver $1M MRR, 40M+ downloads, 30-person team building AI video creation app
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Growing to $1M MRR with Paywall and Pricing Experiments· 21:01