“you're going to have complexity choose your complexity and you want to choose that complexity based on leverage”

Choose your complexity — prioritize high-leverage hard problems

Mojo skipped CRM entirely at $1M MRR — not because email is unimportant, but because CRM across a multi-language user base is low-leverage complexity. Instead, resources went into the high-leverage complexity of building AI into video creation. The principle: every decision adds complexity; deliberately choose complexity where the potential leverage is highest, and be explicit about what is being deferred.