“we didn't even had like a nonpaying paywall for a few years because what we wanted to measure is the actual interest... a dollar is a dollar right like if you can capture a dollar you've captured something measurable and real”

A dollar subscription on day zero is the best signal of real value

Mojo launched with a subscription from day one — not because the product was finished, but because charging any amount of money produces a signal you cannot fake. Free installs can hide weak product-market fit; willingness to pay reveals it. Francescu launched with a 30-day free trial at $10/month and celebrated when someone from an unknown country converted on launch day.