“product-led growth is always kind of shiny you mean just make the product better and they will come right... if you're like a business person accept it and work on paid and make that the best LTV on CAC”

Don't fall into the product-led growth trap if it's not your DNA

Francescu warns against chasing product-led growth as a default because it sounds noble. If an app doesn't have an inherently viral distribution loop, spending six months on a referral feature won't change that. Know your actual growth DNA and invest in the engine that matches it, whether that's paid acquisition, paywall optimization, or built-in sharing.