“we did the campaign it was like a fail small spike and this but a few weeks later we got the initial spar enough and it's still among of top five even top three countries nowadays”

Influencer seeding in one market created a lasting top-3 country

Mojo ran an early influencer campaign in Brazil that looked like a failure — a small spike and then nothing. A few weeks later organic momentum took hold, and Brazil became a persistent top-3 market. The campaign seeded cultural awareness that organic growth then compounded. Short-term ROI measurements would have written it off as a loss.