“until like several hundred thousand per month we spend zero dollar in ads why because we invented basically the animated posters in stories... people were just referring the app without any like referral mechanism”

Product virality funded early growth: zero ad spend to hundreds of thousands/month

Mojo reached several hundred thousand monthly users spending nothing on paid acquisition. The product itself was shareable: Mojo invented the animated Instagram story poster format, so every post was a walking ad. Users were DMed by friends asking how they made it. Organic referral built entirely through product output, not a bolted-on referral program.