“ARPU increased like in the range of plus 50% at some point so yeah it had like a huge impact... Mikel had a test like a few weeks ago that we roll out with like plus 100% there ARPU because inflation”

Price increases drove +50% ARPU — one market got +100%

Systematic price testing lifted Mojo's ARPU by more than 50% across the board. One specific market had seen subscription prices eroded by local inflation without any adjustment, and a targeted +100% price test there lifted per-user revenue dramatically. Inflation silently eats relative pricing and most apps never catch it without dedicated monitoring.