“we were super lucky at some point to hire someone dedicated to monetization mik... he has really like this data mind... all experiment and this is working very well”

One dedicated monetization person beats a committee

Mojo grew to $1M MRR with a team of 30, allocating just one person full-time to monetization, paywall, pricing, and onboarding experiments. That focus enabled quarterly iteration cycles: paywall position, then full redesign, then localization, then price testing. Spreading monetization across multiple part-time owners produces none of these results.