“us is like a third of revenues only number one country yes but just a third so then you always have to think about all the countries”

US is only one-third of revenue — design globally from the start

Even though the US is Mojo's single largest market, it accounts for only one-third of revenue. The European founding team treated internationalization as default from the start rather than a growth hack added later. This means paywall localization, regional pricing experiments, and market-specific influencer campaigns were part of the core growth process, not afterthoughts.